Wikipedia states: "Blaze Pizza LLC is a Pasadena, California-based chain within the fast-casual dining restaurants category. Founded in 2011 by Elise and Rick Wetzel of Wetzel’s Pretzels, Blaze Pizza was modeled after the Chipotle concept as a made-to-order approach to serving customers. National Basketball Association (NBA) champion LeBron James is one of the original investors in the chain, which is touted by Bloomberg “as the next Chipotle”. Blaze Pizza was ranked as the #2 brand in the 2015 Fast Casual Top 100."