"The newest member of the InterContinental Hotels Group family, Hotel Indigo, is promoted as being "the industry’s first branded boutique hotel experience." The concept includes a retail-inspired design concept with changes throughout the year to keep the hotel fresh, similar to the way retailers change their window displays. Guestrooms feature murals, area rugs, fluffy duvets and slipcovers that will change periodically, while public spaces will be transformed seasonally through changing aromas, music, artwork, murals and directional signage."